Internet Marketing Dictionary is a free tool to get technical definitions and lookup industry terms from more than 19,000 terms, acronyms, and definitions. |
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Keyword Quality Score
Keyword quality score is a measure of the relevance of a keyword ad to the landing page where the keyword ad message links. The higher the quality score, the more likely the web visitor will favorably interact (such as buying a product or service that the ad promotes). For some adword marketing programs, the keyword quality score may affect the relative position of the advertising message, placing higher quality ads above other ads with higher bids. SEO Books
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