Internet Marketing Dictionary
More than 12,000 Terms and Definitions

 Web Marketing Dictionary. Over 10,000 of the latest Internet Marketing Terms and Definitions along with
           + 400 diagrams and photographs!!!
Buy Web Marketing Dictionary

Sample Internet Marketing Definitions

Abandonment Rate-Abandonment rate is the ratio (usually in percentage form) of how many shopping cart users do not complete (abandon) a activity (such as purchase or form completion) compared to the total number of people who started the activity.
Affiliate Marketing-Affiliate marketing is the process of sharing marketing and sales programs that compensates marketing affiliates (partners) for their role in communicating and selling to customers.
Banner Advertising-Banner advertising is the process of inserting banner advertising messages into web pages. Banner advertising systems link banner ad graphics to web portals or landing pages and use link tracking systems to determine the effectiveness of the banner ads.
Click Through Rate (CTR)-The ratio (usually in percentage form) of how many clicks a link receives from visitors compared to the number of times the link is displayed. An example of click through rate is a link that is clicked 5 times out of 100 displays to visitors is 5%.
Co-marketing-The joint marketing of products or services. Co-marketing of products or services commonly involves the manufacturer or service provider giving marketing allowances or incentives to retailers or other sales focused companies for specific marketing promotions in their market areas.
Content Marketing-
Content marketing is a process that uses information or media, which is perceived to be valuable by potential customers, as a motivational tool to entice them to visit and interact with web sites and promotional media.
Data Mining
-Data mining is the process of reviewing and analyzing information (data) for the purpose of identifying common characteristics that may be useful for other purposes. Data mining is commonly used in marketing programs to identify people or customers that have specific types of needs or buying patterns.
Database Marketing
-Database marketing is the process of managing lists, identifying prospective customers, and tracking marketing and sales information using databases. Database marketing systems generally include lists of potential customers (data warehousing), identification of prospective customers for specific products or services (data mining), and tracking the sending and responses to marketing and sales materials.
Electronic Commerce (E-commerce or ECommerce)
-A shopping medium that uses electronic networks (such as the Internet or telecommunications) to present products and process orders.
Email Marketing
-Email marketing is the process of sending marketing and sales information using email messaging systems. Email marketing systems generally combine advanced message broadcast systems along with tracking systems that can monitor the reception, opening, and response to email messages that have been sent.
Inbound Marketing
-Inbound marketing is the process of promoting and selling products or services through the use of communication methods and media that can be searched, discovered, and requested by interested people or companies.
Interactive Voice Response (IVR)-IVR is a process of automatically interacting with a caller through providing audio prompts to request information and store responses from the caller. The responses can be in the form of touch-tone(tm) key presses or voice responses. Voice responses are converted to digital information by voice recognition signal processing. IVR systems are commonly used for automatic call distribution or service activation or changes.
Internet Marketing-
Internet marketing is the process of providing or sending marketing and sales information through the use of the Internet. Internet marketing systems generally combine the ability to display media and send messages with response systems that can track the reception, interaction, and response to media materials.
Keyword Advertising-Keyword advertising is a marketing process that uses key words that potential customers enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) matches the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings.
Keyword Bidding-
Keyword bidding is the process of assigning bid amounts that to specific advertising messages that are associated with a key word that will be used in an a search process. When the criteria is matched (such as matching a search word in an online search), the bid amounts are reviewed and the highest bids are selected. The advertising message(s) are then displayed in the order of bid amount.
Mobile Advertising-Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. 
Online Store-
An online storefront is a web site that enables visitors to find, order and pay for products and services. Online storefronts typically include catalogs, shopping cars and payment processing systems. There are many storefront options that can influence the effectiveness of a user experience and web analytics can be used to determine which mix of web pages, content choices, and product offers are most effective.
Pay for Placement (PFP)-
A marketing program that allows advertisers to pay for listings in search engines. Companies or people bid or pay a fixed fee to get listed in the results of a search.
Pay Per Click (PPC)-An internet marketing process that charges the advertiser only when an item is selected "clicked."
Personalized Universal Resource Locator (PURL) - A personalized universal resource locator (PURL) is a link to a customized landing page for a specific user.
Sales Plan - A sales plan contains the objectives of the sales process, the responsibilities and incentives of those involved in the sales process, and the resources that will be available or used for the sales process. The sales plan usually includes objectives (sales targets), assigned sales representatives, what products they are authorized to sell, list of sales roles, responsibilities, and territories.
Search Engine Optimization (SEO)-Search engine optimization is the process or processes that adjusts a web site descriptions, keyword content, and links to/from other web sites to improve the relative ranking of the search engine list response to keyword searches.
Search Marketing
-An unwanted and unsolicited email or message that is commonly sent by a seller to promote products or services.
Shopping Cart-
Shopping carts are the electronic containers that hold online store items while the user is shopping. The online shopper is typically allowed to view and change items in their shopping cart until they purchase. Once they have completed the purchase, the items are removed from their shopping cart until they start shopping again.
Social Bookmarking Site-A social bookmarking site is web page which allows visitors or registered users to recommend web sites for other people to visit. These recommendations may be categorized and may contain evaluation rankings.
Social Media Marketing- Social media marketing is the process of promoting and selling products or services through the use of information (video, data, or video) that is consumed and produced by related users (within a social network).
Social Network Marketing-Social network marketing is the use of Internet web sites that allow people to share common interests for promotional purposes.
-An unwanted and unsolicited email or message that is commonly sent by a seller to promote products or services.
Target Market
-A segment of a potential market for a product or service that has common characteristics. These characteristics are often used to focus (target) groups of customers that have specific wants or needs for a product or service.
Viral Marketing
-Viral marketing is the process of promoting and selling products or services through the use of messages or ads that are self regenerative. Viral messages or ads include a pass-along tag line that encourages recipients of the message to send or forward the message to other people.
Web Analytics-
Web analytics are the processes that are used to evaluate the operations and performance of programs or services that operate on the Internet.
Web Marketing-Web marketing is the process of providing or sending marketing and sales information using the Internet world wide web. Web marketing systems generally combine web sites and email broadcast systems with tracking systems that can monitor the reception, opening, and response to web pages that have been selected or viewed.
Web Seminar (Webinar)
-A seminar or instruction session that uses the Internet Web as a real time presentation format along with audio channels (via web or telephone) that allow participants to listen and possibly interact with the session. Webinars allow people to participate in information or training sessions from anywhere that has Internet and audio access.
Web Spider
-A web spider is an Internet search engine software application that automatically finds and collects information about web sites.

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Internet Marketing Books

Introduction to Internet Marketing

This book explains the options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.


Introduction to Mobile Advertising

Discover how you can setup a mobile advertising program in just a few minutes. You will learn the techniques that mobile advertising systems use to provide non-intrusive advertising. 


Online Store Book

more details

Online Stores

This book explains how to setup and operate online stores and incorporate marketing programs. Learn how to create online catalogs with product page layout guidelines. Order processing steps are explained, along with payment processing options. You will gain an understanding of fraud management and learn how to measure store performance and track visitors.


Search Engine Optimization Book

more details

Search Engine Optimization

This book explains how search engines operate and the ways that can help increase the ranking of search engine results. Explained are various ways that can be used to measure the success and economic performance of your search engine optimization (SEO) projects.


Email Marketing Book

more details

Email Marketing-

This book explains how email marketing systems operate, what is needed to do email marketing, how to get, manage and use lists, creating effective email marketing offers and the regulatory requirements for operating email marketing programs.

 Magazines & Newsletters

Network Magazine

IPTV: Broadcasting over Broadband


H.264 and IPTV over DSL: Enabling New Telco Revenue Opportunities

Telephony Online

Microsoft, STMicro Chip Away at IPTV

Digital TV

Minerva Seals IPTV Deal with Midwest Telnet

Light Reading

TeleStrat, Minerva Team on IPTV

Microsoft TV

IPTV Solutions from Microsoft TV

Portals Magazine

IPTV: Broadcasting over Broadband (79 pages)


H.264 and IPTV over DSL: Enabling New Telco Revenue Opportunities (12 pages)

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