|E-mail Marketing||Keyword Advertising||Affiliate Links||Viral (Referral) Marketing|
Larry Harte - Editor
Industry leader and expert Larry Harte ensured this dictionary is unbiased and includes the latest information related the Internet Web Marketing industry.
Web Marketing Contributing Experts
Althos recruited 12 Internet web marketing experts, each with specific
knowledge of web marketing technologies and business practices. This team,
together with input from over 1,025 other online contributors gathered, added,
and edited what are now the latest Internet Web Marketing
industry terms and acronyms in use today.
Email marketing is email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. Email marketing systems generally combine advanced message broadcast systems along with tracking systems that can monitor the reception, opening, and response to email messages that have been sent.
This figure shows an example email marketing process with some sample numbers. This example shows that email marketing is the process of managing lists, developing ad campaigns, creating promotional offers, broadcasting email messages, and tracking the results. This diagram shows an example of lists that cost 1 to 10 cents per name. Names in these lists are grouped to match specific marketing campaigns. These marketing campaigns have several promotional offers. The emails are broadcast and some of the emails are returned and 1% to 20% returns is typical. Of the emails that make it to the recipient, some of the emails are never opened. Of the 25% to 80% of the emails that are opened, approximately 2% to 10% click through to the specific product or service order.
Keyword advertising is a marketing process that uses key words that uses key words that potential customers enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) matches the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings.
This diagram shows the basic keyword advertising process. In this example, four companies have submitted ads to a search engines that match a keyword. When a Internet user enters a search word into the search engine, the search engine provides the user with a list of URLs found along with a list of sponsored ads. The sponsored ad presentation (impressions) is organized with the highest bid on top and ads with lower bids positioned lower on the screen.
This figure shows the basic operation of affiliate links. This example shows that affiliate links are provided to affiliate marketing partners and these links are inserted on pages that have a common interest with the affiliate's product. When visitors to the affiliate web sites click on the affiliate link, this link provides the web address of the destination page along with an affiliate ID code. When the destination page is accessed, the affiliate ID code is stored during the visitor's session. If the visitor purchases a product, the affiliate ID is stored along with the order information. This order information and affiliate commission table is used to calculate the commissions that are paid to the affiliate partner.
This figure shows the basic process of viral (referral) marketing. This diagram shows that viral marketing starts with a message that contains some valuable information element along with a referral message (viral message). The viral message is sent to people who have a likely interest in the information contained in the viral message. When people receive a viral marketing message, they are encouraged to forward the message to their friends. This example shows that it is likely that recipients will forward the message on to others who have an interest in the information. This multiplies the effect of the marketing campaign as many more people receive the message than was initially sent.
-Affiliate marketing is the process of sharing marketing and sales programs that compensates marketing affiliates (partners) for their role in communicating and selling to customers.
Click Through Rate (CTR)
-The ratio (usually in percentage form) of how many clicks a link receives from visitors compared to the number of times the link is displayed. An example of click through rate is a link that is clicked 5 times out of 100 displays to visitors is 5%.
-The joint marketing of products or services. Co-marketing of products or services commonly involves the manufacturer or service provider giving marketing allowances or incentives to retailers or other sales focused companies for specific marketing promotions in their market areas.
-Data mining is the process of reviewing and analyzing information (data) for the purpose of identifying common characteristics that may be useful for other purposes. Data mining is commonly used in marketing programs to identify people or customers that have specific types of needs or buying patterns.
-Database marketing is the process of managing lists, identifying prospective customers, and tracking marketing and sales information using databases. Database marketing systems generally include lists of potential customers (data warehousing), identification of prospective customers for specific products or services (data mining), and tracking the sending and responses to marketing and sales materials.
Digital Rights Management (DRM)
-Digital rights management is a system of access control and copy protection used to control the distribution of digital media. DRM involves the control of physical access to information, identity validation (authentication), service authorization, and media protection (encryption). DRM systems are typically incorporated or integrated with other systems such as content management system, billing systems, and royalty management. Some of the key parts of DRM systems include key management, product packaging, user rights management (URM), data encryption, product fulfillment and product monitoring.
Electronic Commerce (E-commerce or ECommerce)
-A shopping medium that uses electronic networks (such as the Internet or telecommunications) to present products and process orders.
-Email marketing is the process of sending marketing and sales information using email messaging systems. Email marketing systems generally combine advanced message broadcast systems along with tracking systems that can monitor the reception, opening, and response to email messages that have been sent.
Interactive Voice Response (IVR)
-IVR is a process of automatically interacting with a caller through providing audio prompts to request information and store responses from the caller. The responses can be in the form of touch-tone(tm) key presses or voice responses. Voice responses are converted to digital information by voice recognition signal processing. IVR systems are commonly used for automatic call distribution or service activation or changes.
-Keyword advertising is a marketing process that uses key words that potential customers enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) matches the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings.
Pay for Placement (PFP)
-A marketing program that allows advertisers to pay for listings in search engines. Companies or people bid or pay a fixed fee to get listed in the results of a search.
Pay Per Click (PPC)
-An internet marketing process that charges the advertiser only when an item is selected "clicked."
Search Engine Optimization (SEO)
-Search engine optimization is the process or processes that adjusts a web site descriptions, keyword content, and links to/from other web sites to improve the relative ranking of the search engine list response to keyword searches.
-An unwanted and unsolicited email or message that is commonly sent by a seller to promote products or services.
-A segment of a potential market for a product or service that has common characteristics. These characteristics are often used to focus (target) groups of customers that have specific wants or needs for a product or service.
-Viral marketing is the process of promoting and selling products or services through the use of messages or ads that are self regenerative. Viral messages or ads include a pass-along tag line that encourages recipients of the message to send or forward the message to other people.
-Web marketing is the process of providing or sending marketing and sales information using the Internet world wide web. Web marketing systems generally combine web sites and email broadcast systems with tracking systems that can monitor the reception, opening, and response to web pages that have been selected or viewed.
Web Seminar (Webinar)
-A seminar or instruction session that uses the Internet Web as a real time presentation format along with audio channels (via web or telephone) that allow participants to listen and possibly interact with the session. Webinars allow people to participate in information or training sessions from anywhere that has Internet and audio access.
-A web spider is an Internet search engine software application that automatically finds and collects information about web sites.