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Keyword Advertising
Keyword advertising is a marketing process that uses key words that potential customers enter into search engines for use in finding product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message will accompany the listing. When the search term(s) matches the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings. SEO Books
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