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Contextual Advertising
Contextual advertising is a process that uses descriptive or relative (contextual) words to select advertisements or media messages that will be presented to a potential customer. The use of contextual advertising allows messages to be seen by prospective customers who search for words that are not on a keyword list. This usually expands the number of potential customers who can see advertising messages. Because the relative (contextual) relationship is subjective to the advertising company and recipient, the potential customer may see advertising messages that do not exactly meet their specific search request. SEO Books
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