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Search MarketingSearch marketing is a process that uses key search words that people enter into search engines to find product or service information. Keyword advertising is usually paid for by a fixed fee or bidding process. To Keyword advertise, a list of keywords is selected and associated with a URL and a short message to accompany the listing. When the search term(s) match the keyword, the URL and the descriptive text are displayed. These listings are called sponsored listings. This diagram shows the basic keyword advertising process. In this example, four companies have submitted ads to a search engines that match a keyword. When a Internet user enters a search word into the search engine, the search engine provides the user with a list of URLs found along with a list of sponsored ads. The sponsored ad presentation (impressions) is organized with the highest bid on top and ads with lower bids positioned lower on the screen. Search Marketing Diagram
Related Search Marketing TermsPay for Placement - PFP Search Marketing Books
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